We argue with charts, not adjectives.
We run three growth programmes for consumer-service brands, and we report on all of them the same way: a number, a control group, and the working shown. If a chart on this site cannot be checked, it should not be here.
Programmes shipped
Table view
| Year | Programmes |
|---|---|
| 2021 | 14 |
| 2022 | 28 |
| 2023 | 53 |
| 2024 | 82 |
| 2025 | 117 |
| 2026 | 156 |
Four rules we will not trade away.
These are the ones that cost us work occasionally, which is how we know they are load-bearing.
A control group or it did not happen
Every programme runs against a cohort that gets nothing. Without one you are measuring the season, not the work.
One scoreboard
Three programmes, one set of numbers. A channel that only looks good on its own dashboard is not working.
Compounding, not campaigns
We favour the things that keep paying after we stop — advocates, citations, ranked threads — over the things that stop the day the budget does.
Instrumented before launch
Measurement goes in first. Deciding what counts after you have seen the results is how everyone ends up with a chart that means nothing.
Three services, added one at a time.
Ambassador programmes came first in 2021. We did not ship the trust mapping until 2022, or the perception index until 2023, because each one only made sense once the programme before it was running without us.
- Ambassador
- Web of Trust
- Perception
Table view
| Year | Ambassador | Web of Trust | Perception | Total |
|---|---|---|---|---|
| 2021 | 14 | 0 | 0 | 14 |
| 2022 | 22 | 6 | 0 | 28 |
| 2023 | 31 | 14 | 8 | 53 |
| 2024 | 42 | 23 | 17 | 82 |
| 2025 | 55 | 34 | 28 | 117 |
| 2026 | 68 | 47 | 41 | 156 |
Three programs, one scoreboard.
Ambassador-Focused Marketing
Reddit, Instagram and Facebook, run as one program with one scoreboard.
Read moreWeb of Trust
Map every source that vouches for you, and the links between them.
Read moreAutomated Online Perception Indicator
One composite score for how you read online, recomputed every six hours.
Read more
Founder & Head of Marketing
Enterprise Marketing
One person builds your programme and the same person reports on it. That is a deliberate constraint rather than a stage we have not grown out of — it caps how many clients we take, and it is the reason the numbers on this site are ones we are willing to publish.
“Most marketing reports are written to survive the meeting. These are written to be checked.”
Start with your numbers, not our pitch.
A program review is a 45-minute read of your current numbers. You leave with the three charts above, filled in with your data, whether or not we work together.