Services · The Web of Trust
Seven components. One web.
Charlotte does not sell a menu of channels. We build a network of third-party authority around your company, so buyers find you, hear about you and trust you before they book a call.
The components
Strategy first. Then the web around it.
Every engagement starts with the strategy. The other six are chosen and weighted by what the map shows, because each one makes the others stronger.
01
Web of Trust Strategy
Before anything is placed, we map where your buyers look, who they trust, and where your competitors already show up. Everything else follows from the map.
Trust landscape analysis
Competitor footprint analysis
Buyer discovery research
Authority mapping
Opportunity identification
02
Community & Third-Party Presence
The rooms your buyers are already in. A recommendation there reads as a recommendation, not an ad, and a good thread keeps ranking for years.
Niche communities
Industry groups
Trusted discussions
Organic mentions
Advocacy opportunities
03
Founder & Brand Authority
Technical buyers buy from people. We make your founders and experts the voices the category quotes, invites and remembers.
Thought leadership
Executive positioning
Expert commentary
Founder content strategy
Credibility building
04
Search + AI Visibility
Buyers now ask ChatGPT, Perplexity and Gemini who to shortlist. Those answers are built from the same third-party sources as your web, so we build for both.
Organic search visibility
AI search visibility
GEO (generative engine optimisation)
Entity presence
Authority signals
Citation opportunities
05
Reviews + Reputation
G2, Capterra, Clutch and the directories your category lives in, plus one score that tells you when how you read online moves.
Review strategy
Directory presence
Third-party validation
Testimonial amplification
Reputation monitoring
06
Creator / Expert Advocacy
Niche creators and practitioners with a few thousand of exactly the right followers outweigh a celebrity with millions.
Niche creators
Industry experts
Micro-influencers
Trusted third-party voices
07
Content That Compounds
Content made to be cited, shared and found again: assets that keep working long after the budget that made them.
Evergreen authority content
Educational content
Third-party content
Community-driven content
Content designed to persist beyond ad spend
Execution underneath
We still do the channel work. It just isn't the point.
SEO, paid, social and web are capabilities we use where they strengthen the web. They sit underneath the strategy rather than define it.
Capabilities
In service of the web
Supporting
SEO
Technical and on-page work that lets the web be found.
Paid media
Used to amplify what is already earning trust, never instead of it.
Social
Founder and company channels as one node in the web, not the web.
Web design
A site that converts the trust the rest of the web has built.
Analytics
Instrumented before launch, so the result can be checked.
Start here
Not sure where your web is weakest?
Start with a 45-minute trust audit: where buyers look before they book a call, what they find there, and where your competitors show up and you do not. You keep the map whether or not we work together.