Service · Community & expert advocacy
Be the name the community already recommends.
We build your presence on Reddit, in niche technical communities, and with the creators and experts your buyers follow, then measure it against a control group that gets nothing.
Roster
Advocates posting
Live
This month
94
Median posts each
2.4
44 active
Communities
31 active
Creators & experts
19 active
Advocates who published at least once in the month. The split above counts the same people, by where they posted.
Table view
| Month | Posting |
|---|---|
| Jan | 38 |
| Feb | 44 |
| Mar | 41 |
| Apr | 52 |
| May | 58 |
| Jun | 55 |
| Jul | 64 |
| Aug | 71 |
| Sep | 68 |
| Oct | 79 |
| Nov | 86 |
| Dec | 94 |
Advocates activated
3,480
Median engaged reach
1.9M
Cost per activation
$38
What it is
Third-party presence that someone actually runs.
Most community and creator work dies because nobody owns it. A launch post goes up, a sponsored video runs, and nine months later nobody can say whether it worked. We treat advocacy as a channel with a roster, a calendar and a control group.
The roster is real users, practitioners and experts, recruited from the people already talking about you or answering questions on your behalf. They get early access, real data, and a named person to talk to. They do not get a script.
Cohort growth
Active advocates
Cumulative active advocates, first 12 months. Active means at least one post in the last 90 days.
Table view
| Month | Advocates |
|---|---|
| Jan | 180 |
| Feb | 265 |
| Mar | 340 |
| Apr | 470 |
| May | 520 |
| Jun | 690 |
| Jul | 810 |
| Aug | 940 |
| Sep | 1,120 |
| Oct | 1,260 |
| Nov | 1,480 |
| Dec | 1,710 |
How it works
Four stages, and we report on all four.
01
Find
We look for the people already vouching for you unprompted: users answering questions in threads, practitioners who mention you, experts who review your category. That list is usually longer than clients expect.
02
Equip
Early access, real data, and a direct line to a founder or engineer. No scripts: a post that reads like ad copy is worth nothing in a technical community.
03
Publish
Advocates and experts post on their own terms, always disclosed. We track first posts, not signups, because a signup is not advocacy.
04
Compound
The threads and reviews that earn traction get supported and linked to each other. The rest teach us what the community actually wants.
The hardest room, and the one that keeps paying.
Reddit punishes anything that reads like marketing, which is exactly why a genuine recommendation there carries more weight than almost anywhere else. Threads keep ranking in search for years, and AI answer engines quote them constantly, so a good answer compounds long after it is posted.
We work through users and practitioners who already participate in the relevant subreddits, always with the relationship disclosed. Our job is mostly finding the question that already has traffic and making sure the person answering it really knows the subject.
Answer the question that already has traffic; do not start a new thread.
Disclose the relationship every time. It costs nothing and survives audit.
Moderators decide whether you exist here. Treat them as the channel.
Tactic performance
Reddit tactics
Engaged reach index by tactic, 100 = the channel's own best. Indexed within the channel, so tactics are compared against their own ceiling.
Table view
| Tactic | Index |
|---|---|
| Answering live threads | 92 |
| Founder AMAs | 74 |
| Mod partnerships | 58 |
| Niche subreddits | 41 |
Tactic performance
Communities tactics
Engaged reach index by tactic, 100 = the channel's own best. Indexed within the channel, so tactics are compared against their own ceiling.
Table view
| Tactic | Index |
|---|---|
| Slack & Discord groups | 88 |
| Hacker News | 71 |
| Industry forums | 63 |
| Meetups | 36 |
Communities
Where practitioners compare notes before they buy.
Slack and Discord groups, Hacker News, industry forums and practitioner meetups are where technical buyers ask each other what actually works. You cannot buy your way in and you cannot control the room, which is the point.
We map the communities your buyers belong to, support the members already talking about you, and bring your engineers and founders in as useful participants rather than vendors.
Show up as an engineer or founder, not as a brand account.
Be useful in public for months before anything is asked.
One trusted member saying it beats ten vendor posts.
Creators & experts
The voices your buyers already trust.
A practitioner with two thousand of exactly the right followers can move a SaaS buying decision more than a celebrity with two million. Relevance and credibility are the whole game.
We find the niche creators, industry experts, podcast hosts and newsletter writers your buyers already follow, and give them something worth covering: early access, real data and time with the people who built it.
Pick relevance over reach: the right two thousand beat the wrong two million.
Give them substance (access, data, a builder) instead of a script.
Disclosed, always. Undisclosed sponsorship is a trust liability.
Tactic performance
Creators & experts tactics
Engaged reach index by tactic, 100 = the channel's own best. Indexed within the channel, so tactics are compared against their own ceiling.
Table view
| Tactic | Index |
|---|---|
| Practitioner reviews | 84 |
| Podcast guesting | 66 |
| Newsletter features | 49 |
| YouTube walkthroughs | 33 |
Channel comparison
Same metric, same scale, three channels.
Same metric, same scale, one panel per channel — so the three are read against each other rather than each on its own terms.
74k reach
Communities
48k reach
Creators & experts
31k reach
Monthly engaged reach in thousands. All three panels share a 0–80k y-axis — that shared scale is the whole point of showing them side by side.
Table view
| Month | Communities | Creators & experts | |
|---|---|---|---|
| Jan | 21 | 12 | 9 |
| Feb | 26 | 15 | 11 |
| Mar | 24 | 19 | 10 |
| Apr | 33 | 17 | 14 |
| May | 38 | 24 | 16 |
| Jun | 35 | 28 | 15 |
| Jul | 47 | 26 | 19 |
| Aug | 52 | 33 | 22 |
| Sep | 49 | 37 | 20 |
| Oct | 61 | 35 | 25 |
| Nov | 66 | 42 | 27 |
| Dec | 74 | 48 | 31 |
The funnel
Most of the drop-off happens before anyone posts.
Identifying advocates is easy and almost worthless on its own. The number that matters is the last one — people still publishing after six months.
Four stages, one ordinal ramp — the shade carries the stage, the length carries the count. Advocating means still publishing at six months.
Table view
| Stage | Advocates | % of identified |
|---|---|---|
| Identified | 12,400 | 100.0% |
| Activated | 3,480 | 28.1% |
| Publishing | 1,920 | 15.5% |
| Advocating | 640 | 5.2% |
Results
Against a control group that got nothing.
Both cohorts started at the same index. The control group received no advocacy programme and no extra media — it is there so the line above it means something.
Advocacy cohort
Control
Engaged reach index, both cohorts indexed to 100 at Q1. Engaged reach counts people who replied, saved or shared — not impressions.
Table view
| Quarter | Advocacy cohort | Control |
|---|---|---|
| Q1 | 100 | 100 |
| Q2 | 118 | 104 |
| Q3 | 131 | 103 |
| Q4 | 152 | 109 |
| Q5 | 149 | 112 |
| Q6 | 178 | 110 |
| Q7 | 203 | 116 |
| Q8 | 236 | 121 |
FAQ
Questions we get.
If yours is not here, ask it on the call — we would rather answer it before you commit than after.
Do you pay advocates or creators?
Not per post. Paying per post turns advocacy back into advertising, and technical communities punish it. Advocates get early access, data and a direct line to the people who built the product. Where a creator is compensated, it is disclosed on the content, every time. That is the difference between a programme that survives scrutiny and one that does not.
Isn't marketing on Reddit risky?
Marketing on Reddit is. Participating on Reddit is not. We never run sockpuppet accounts or undisclosed posts; we support real users and your own people answering real questions in the open, within each subreddit's rules. Moderators are treated as partners, not obstacles.
How long before we see anything?
First posts usually land inside three weeks. A readable trend takes a quarter, because the control group needs the same amount of time before the comparison means anything. Anyone promising a curve in month one is showing you noise.
What happens if someone posts something negative?
It happens, and it is usually useful. A complaint in a community is one you were already getting without hearing it. We surface it through the perception indicator, respond in public where it is fair, and help fix the underlying thing where it is not.
We are an early-stage startup. Is this too early?
Usually it is the best time. Communities and practitioners reward founders who show up early and help, and the threads you earn now are the ones AI answers quote in two years. The roster comes from your first users, not from influencers.
What do you need from us?
A named person who can approve things inside a week, access to an engineer or founder for a few hours a month, and something worth talking about. The last one is the only hard requirement.
Start here
Find out who is already vouching for you.
Start with a 45-minute trust audit: where buyers look before they book a call, what they find there, and where your competitors show up and you do not. You keep the map whether or not we work together.